Customer Experience
2 articles
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Why Independent Bookstores Sell Socks and Spatulas: The Strategy Behind the Sidelines
Independent bookstores strategically sell non-book items, known as "sidelines," to extend the literary experience and cultivate community. This diversification is a careful balancing act to enhance the store's unique identity rather than dilute it.
Katerina Orlova·October 18, 2026
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The Pop-Up Boom: How Online Brands Are Reshaping Retail
Fruity Booty's US pop-ups nearly doubled last year's revenue, a clear sign of physical retail's accelerating power for online brands, Vogue reports.
Katerina Orlova·June 5, 2026