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Diverse shoppers exploring a lively pop-up shop, demonstrating the growing trend of online brands embracing physical retail spaces.
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The Pop-Up Boom: How Online Brands Are Reshaping Retail

Fruity Booty's US pop-ups nearly doubled last year's revenue, a clear sign of physical retail's accelerating power for online brands, Vogue reports.

Katerina Orlova·June 5, 2026